Hardwood Blog

Perspectives and insights on the hardwood lumber industry.                     

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Friday, 10 June 2022 18:46

6 Tips for Timber Harvesting

North American hardwood forests offer an abundant variety and supply of hardwood species. From White Oak, Hard Maple, and Cherry to Walnut, hardwood forests are a sustainable source of beauty and resources.
Tuesday, 10 May 2022 19:03

Is All Red Oak the Same

Among the plethora of North American hardwood species, Red Oak is probably one of the most commonly used and plentiful hardwoods in the industry. Today, Red Oak is the most widely exported North American hardwood lumber species.
Thursday, 24 March 2022 17:43

Placing a Focus on Customer Service

The hardwood lumber industry can be highly competitive. That is why providing customers with top-notch customer service is critical. The good news is, no matter what technological advancements we make, Customer Service is always in style, so placing a focus on that can really make a difference with customers. At American Lumber, we see customer service as one of the key pillars of our business. Timely responses to inquiries, strong attention to detail, and the…
Thursday, 10 February 2022 15:23

Spanish Cedar, or “Cedrella Odorata”

Spanish Cedar has an interesting usage history in our market. From the initial interest in this species during the height of the cigar craze in use for boxes, to now being a popular choice for interior and exterior millwork, shutters, blinds, etc. For many years, there were two different types of Spanish Cedar imported. Known as Cedrella fissilis and Cedrella odorata. The most easily identifiable is Cedrella odorata, which possessed the strong, characteristic smell of…
Thursday, 20 January 2022 17:10

Get Active on Social Media, Business Leaders

It certainly should be a surprise that the vast majority of your customers, suppliers, colleagues, etc. are all connected and participating in social media in one way or another. As it further enters the business world it is becoming the digital gathering place for our times, with influence over political, cultural, and economic events. Whatever the platform may be, LinkedIn, Twitter, Facebook, Instagram, or any of the many others available online, decision-makers and those with…
Change is a constant in the hardwood lumber industry. Whether it is in the cyclical ups and downs in log supply or changes ebbs and flows in labor. Each month is a little different, which can be a challenge. Successful leaders in the hardwood industry know that to improve their chances to grow and succeed they must keep looking forward. With this in mind, what are a few areas of focus that sawmill leaders can…
Wednesday, 17 November 2021 20:50

Could Sapele Work For You?

If you have been in the hardwood industry for a while, there is no doubt you have heard about the tropical hardwood species known as Sapele. This highly desirable species has taken over the US market as the primary mahogany species used. Traditionally Genuine Mahogany and African Mahogany were used, but that changed in the early 2000s. Sapele is readily available in Africa, Typically, it is sourced from the Congo basin which includes the main…
Thursday, 11 November 2021 20:30

Being a More Effective Leader

Is leadership innate or something that can be developed over time? The answer is probably both! For some, leadership comes easy, but there’s plenty of evidence suggesting that those who aspire to a leadership role can grow into that role as well. We believe in a servant leadership model here at American Lumber. But what is “servant leadership”?  To put it simply the leader exists to provide guidance, direction, and assistance while the employees are empowered to…
Thursday, 21 October 2021 15:25

Strengthening Your Brand

In a quest to keep their customers happy, many companies struggle with focusing on developing the power and value of their brand. A strong brand is important since a successful brand conveys it’s value and benefits the customer can expect and serve as a guidepost for business during inevitable up and downs in the market. We work hard to boost our brand awareness here at American Lumber. Our goal has always been to deliver high-quality…
Wednesday, 22 September 2021 16:19

New York State Sourced Hard Maple Lumber

Hard Maple is one of the most commonly used and one of the most popular hardwood lumber species. Used in a variety of products, from furniture to cabinets, stairs, paneling, woodenware, and more, the versatility of the species is impressive. One of the most common uses for Hard Maple is cabinetry. But markets constantly change, and over the last few years, we have seen some customers that used 4/4 1 Common and 2 Common Soft…
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