Print this page
Wednesday, 26 August 2020 13:51

Knowing Customers’ Needs

Especially in times like these knowing your customers is important. Working on current knowledge of your customers is even more crucial. If you aren’t working on updated knowledge of your customers’ wants and needs your offerings may come up short.

While the obvious benefit of boosting sales is important, it is even more essential that you understand the problems your customers are up against, and how your products and services can solve their problems.knowcustomersneeds

At American Lumber, we always strive to understand the needs of our customers. Here are a few things we think are worth keeping in mind.

Feature your specialized products 

Regardless of industry, customers don’t want one-size-fits all solutions to their problems. Buyers aren’t interested in working with organizations that claim to do everything for everyone. A more effective approach focuses on creating solutions that fit your customer's individual needs.

For us, that could be informing customers on our ripping program or even our custom grades which can help them maximize their yield!  

Place an emphasis on listening

More often than not, customers are almost primarily online and on social media. If you don’t know already, find out what platforms your customers frequent and establish your own presence there. By listening in, you’ll gain valuable knowledge. Like how your company is faring, as well as more about customers’ wants and needs. And even sometimes about what buyers think of your competitors, as well.

Use web analytics 

Online tools such as Google Analytics enable businesses to track some of the ways in which potential buyers learn about your business and can offer valuable insight. Every visitor to your website leaves a digital footprint, you can check your site’s referral data which shows you where your traffic is coming from. Even what search terms a visitor used to find you. These terms are, in themselves, useful to understanding what drives an existing or prospective customer and the kinds of issues that make them actively seek out solutions. 

Get feedback from your team members 

Whether it’s the customer service team or your sales personnel, there are individuals within your organization who regularly interact with customers. These employees have a potential wealth of information to share. This could be buyer's concerns, what buyers want to know about your business, what is important to them, and even how your business can fit with their long term goals.

It is important to invite these team members to share their experience and knowledge with you. It’s likely you’ll discover new insights about what your customers want and need, and how to focus your marketing message to let them know you’re there to help. 

Practice a “customer-first” mindset

The next time there is a companywide meeting, make it a point to set aside time to discuss specific customer needs. Share your thoughts on how to meet those needs and request feedback from everyone in attendance. This sends a clear message to employees that you’re always thinking about what your customers want, and that this should be at the top of their priority list, too. 

Even the most successful companies can’t afford to rest on what has worked for them in the past. The need to understand your customers’ wants and needs is a never-ending process. 

What steps have you taken to further understand your customers' wants and needs? We would love to hear your ideas!

American Lumber
This email address is being protected from spambots. You need JavaScript enabled to view it.

Last modified on Wednesday, 26 August 2020 14:52