Hardwood Blog

Perspectives and insights on the hardwood lumber industry.                     

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Is The Printed Brochure Dead

  • Friday, 10 July 2015 15:44
I was having a conversation with another hardwood lumber marketer the other day and we spent a good amount of time debating the virtues of a printed brochure.  What our conversation came down to was the question, “is the multi-page, high quality, glossy printed company brochure still required?” Printed brochures have been a staple of the traditional marketing communications mix for as long as I can remember.  They have always had a sense of corporate…

Yes We Rip Tropicals

  • Wednesday, 04 March 2015 15:42
Do you rip tropical hardwoods? That was the question we were asked by a manufacturing customer the other day.  The simple answer was yes!  We can rip any species of hardwood lumber once it is at our rip saw location. Today it is very typical for one of the first steps in the manufacturing process to be the conversion of random width lumber to exact-widths.  Of course every company’s dimensional needs are unique, but the…
If you work with hardwoods you know the importance of choosing the right species to capture that perfect look you are seeking to achieve.  More and more, manufacturers and woodworking professionals are looking to tropical species alternatives to bring something new to their products. Many of us are familiar with the virtues of Mahogany and Teak.  However, over the last few years Sapele has grown in popularity and is now considered a mainstream species with…

Hardwood Lumber Professionals, Do You Tweet?

  • Friday, 06 February 2015 15:32
The hardwood lumber industry  has a reputation of one built on tradition, longevity, and history.  We have been considered an industry that is slow to change and one that is filled with late adopters of technology.  Many of us live based on the old adage “if it’s not broken don’t fix it!”  So let me ask you… Do you Tweet? Social Media in general is not as foreign to those of us in the lumber…

How do you search for new suppliers?

  • Wednesday, 21 January 2015 15:28
I can remember the days, (just a few short years ago), when you were looking for a new product or service one of the things you did was dig out the old yellow pages and search  alphabetically or by industry. No more. If you are like us, the first thing we do is open up a web browser and type exactly what you need.  The information you receive back is more plentiful, more relevant, and…
This time of year we see lists on all different type of topics.  Whether it be what was the best of 2014, or new ways to improve in 2015, lists are everywhere.  So why not a list on how to get more out of your hardwood lumber usage in the year to come.  Here are five ideas that you might want to consider. Five ways to improve your hardwood lumber usage this year. Maximize your…